Train sentiment analysis model

Train ThinkAutomation to grade and score your company messages based on sentiment. Already primed with built-in training data, you can also feed your own training data into the sentiment analyser for pinpoint accuracy.


Train sentiment analysis model – overview

  • As one of its baked-in actions, ThinkAutomation can automatically grade messages based on constructs such as positive/negative, or sales/support query, for example
  • You can use data from incoming messages – emails, web form submissions, survey attachments etc – to train the sentiment analyser
  • You can also use a dedicated sentiment analysis control panel to add training data, run tests, and view your sentiment database
  • You should train roughly equal numbers of the constructs you’re scoring (i.e. 50% positive, 50% negative), and seek to use actual messages rather than keywords alone
  • Scored messages will be returned as a number between 1 (maximum negative) and 100 (maximum positive)
  • You could then use the scores to perform specific actions as part of a broader workflow/process

Train sentiment analysis model – use cases

  • Prioritise and escalate emails based on sentiment
  • Send an SMS alert if an incoming email contains a high negative sentiment score
  • Score emails for sales-readiness and email prospects to sales
  • Segment customers based on satisfaction
  • Automatically push positive feedback to a Teams channel
  • Shortlist CVs based on keywords
  • Plus countless more, depending on your desired use case
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