Driving Microsoft SharePoint

You can compare a collection of data to a collection of cake ingredients: it’s what you do with it that really counts.  Here, we explain how manually uploading information to Microsoft SharePoint takes time and process, just like baking a cake. Business automation software processes this data for you, so you can spend your time elsewhere.

Microsoft SharePoint surge

Microsoft SharePoint has been establishing itself as one of the go-to-tools for businesses since its launch in 2001, with 160 million users across 75,000 customer organisations. It is a browser-based platform used for collaboration and document management, providing a secure place to organise, share and access information from any device.

Today, over three quarters of Fortune 500 companies use SharePoint. It allows a company with 100s of employees over the region to work with the same level of agility and coordination as a single office company. Whether they opt for the cloud-based or server-based option, everyone has access to customer histories and product information.

Enter automation

While this way of storing data has taken off, so has the use of business automation software, such as ThinkAutomation. Perhaps inevitably, businesses have started using data storage and data migration tools in collaboration. Integrating ThinkAutomation and SharePoint doesn’t mean forcing together two technologies that are not designed to communicate with one another.  Their aims work hand in hand. While SharePoint hosts data, ThinkAutomation takes action putting the valuable information where it needs to be.

The information stored on SharePoint is useful, but the processes used to input this data onto the platform can be time-consuming. Regardless of industry, all organisations strive for increased productivity, and to remove unnecessary processes. This is where automation takes over. The menial tasks surrounding maintaining product information records and customer profiles on SharePoint can all be handled automatically by ThinkAutomation.

Making data useful

ThinkAutomation parses communication from a range of channels — whether it is email, SMS or social media — intelligently scanning it for keywords before funnelling it all into a database such as SharePoint. This takes away the time-consuming process of going into each platform to check and read messages before manually storing on SharePoint. However, ThinkAutomation isn’t just a file-keeper: it knows exactly what action to take with this data too.

ThinkAutomation scans the communication for sentiment, keywords and sentence structure, before auto-generating responses based on rules set by the business. It can send thank you messages to new customers, update sales records and financial information quietly in the background.

Businesses with a diverse customer base need not worry; updates uploaded to SharePoint by ThinkAutomation are automatically translated into a preferred language before storing. This keeps the database clean, clear and comprehensible.

More than just a translator for SharePoint, ThinkAutomation is a problem solver. It’s not a one-way street whereby ThinkAutomation parses data before dumping it into SharePoint. It works both ways. ThinkAutomation can retrieve the relevant information it needs from SharePoint lists. For example, it could analyse which products a customer has already purchased. From that, it can recommend other similar products as part of a bespoke email every month.

Automated intranet

Some companies use SharePoint to create an internal-facing intranet. This creates an e-meeting room and planning seminar that everyone in the company can visit. It provides a constant channel to maintain business brand and key priorities, speaking volumes across an organisation. Add ThinkAutomation to the mix, and you can showcase an up-to-date feed of trending keywords or general customer sentiment on the intranet dashboard, meaning everyone is in the loop.

Ultimately, ThinkAutomation takes on many roles. Instead of wasting time manually going into SharePoint and adding documentation, you can push your business forward in other areas. Additionally, funnelling all communication channels into one place ensures you miss no customer, no opportunity.

Shared success

Baker, file-keeper, translator, web developer or customer service agent: all roles that could describe how ThinkAutomation works with SharePoint. This integration is a powerful tool for businesses that have reams of data, but not the work personnel to process and respond.

Without the ‘do-ers’, whether this comes from humans or automation software, data is wasted. It’s like having the ingredients to make a cake, and not baking it.