5 ways to use automation to support your business growth

With any problem or challenge, having the right tool to support you makes all the difference. Growing your business is no different. And, as such, there’s a huge host of useful tools out there, specifically geared towards exactly that.

But did you know that your automation software can be one of those useful tools in your business growth toolbox?

Here are five ways you can use automation to support your business growth.

1.    Support your social

Perhaps your growth strategy currently focuses on raising brand awareness. You need to get the word out about your company and your products — and social media is one of many ways to do that.

Your marketing team can use automation to ease the social media load. They can use a parsing tool to monitor your mentions, your products, and any keywords that matter to your business. So, you effectively expand the view of your brand perception.

Plus, automation lets you schedule posts and set up auto-responses. (And therein make the most out of opportunities to engage with your audience.) So, your team can spend more time finding the right tags, communities and audiences to target and boost brand awareness.

2.    Sentiment analysis

Another way to help your business growth is by encouraging brand advocacy and positive reviews. Word of mouth is a powerful form of marketing, and a great way to grow your customer base.

You’ll use several tools throughout the customer journey. From supply-chain management tools to staple customer contact channels like live chat and email. All these tools are in place to make the customer experience smooth and satisfying. It’s great experiences that inspire customers to talk about you, after all.

Automated sentiment analysis can support this effort. With it, you can get alerts highlighting exceptionally happy and loyal customers.

Automation can parse customer service interactions for positive sentiment. From there, you could choose to reach out to the customer and ask for a review or case study. Or, you could send them a thank you note or offer, which might get them talking about you a little more.

3.    Increased focus

A core element of growing any business is hard work and focus. Unfortunately, endless admin and low ROI tasks eat away at employee focus. (A resource that’s better spent on high-value tasks.)

Of all the tips on this list, this is the area that automation software is most known for. By automating the repetitive processes that get in the way, your team’s focus is no longer wasted on menial tasks. Rather, you free them to spend it on innovating, creating, communicating and decision making. That is, tasks that further your business growth.

4.    Track your competitors

Knowing what your competitors are up to is a great way to make sure you don’t miss out on growth opportunities. You’ll be able to identify material and strategies that work (and those that don’t) for businesses like yours.

This is another area where you can use automation to support your team’s growth efforts. For example, you can set the tool to watch competitor web pages and scan for brand names or mentions online. Then, it can alert you to potential opportunities, such as a change to pricing or a negative review.

With this automatic alert, your team can make the most of growth opportunities otherwise missed. For instance, you could strategically release a positive case study. Or, you could change a planned ad campaign to include a successful element, and so on.  

5.    Integration with your other growth tools

A key factor in furthering business growth is efficiency. A common barrier to efficiency is a lack of system integration. So, another example of how automation can support your business growth is by helping you achieve system integration.

When your business growth tools don’t work together, it presents opportunities for distraction. It forces your team to battle with program hopping and excessive copy-pasting, and slows everything down.

Automation software, meanwhile, can communicate with a vast array of systems and APIs. (For example, email inboxes, databases, web forms, etc.) So, it can act as an IT bridging tool, making sure your team has easier access to the information they need. 

Your business growth toolbox

When you’re focusing on your business growth, automation software is a great support tool. Used correctly, it drives efficiency and productivity, allowing your team to focus on growing your business.

But it’s not a golden hammer, and it can’t grow your business for you. Rather, it’s a handy addition for supporting a well-stocked toolbox and driven team.

So, add automation to your business growth toolbox today, with a free trial ThinkAutomation.

Useful links

Social media automation: five ways automation can boost your social media strategy

The golden hammer approach to automation

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