Our story, from brainwave to business process automation leader

ThinkAutomation started its life as an internal admin tool for Parker Software. Our (then) small team was struggling to keep up with the admin that comes with quick-fire customer growth. We had just launched our live chat product, WhosOn and it was a manual process to handle free-trial requests and orders. This led to us scouring the market for a tech tool that could help with automating order processing.

No adequate tool existed. So, we built it ourselves. The team devised a solution that could parse incoming trial requests and orders, migrate data, update our internal databases and send confirmation emails. This solution was the very first face of what is now ThinkAutomation.

To Email2DB

It wasn't long before we realised that our internal side project was a powerful product in its own right. What we had created was unique, and solved a clear and common problem. So, in 2012, we launched our automation tool into the market as Email2DB.

Email2DB did what it said on the tin. It processed emails to automatically update databases and in doing so saved the time and effort of manual data entry.

Email2DB began to gain momentum. We started to win big-name customers, and started to develop and grow the product to include more actions. Slowly, the product scaled into a comprehensive automation solution. It was increasingly clear that Email2DB was outgrowing its name.

To ThinkAutomation

Email2DB was reborn as ThinkAutomation in 2015. This rebrand better reflected the product's range and huge scope. After all, if you can think it, ThinkAutomation can automate it.

In 2021 we released ThinkAutomation Version 5, which is a ground up re-write using the latest development technologies.

Today, the product is used by thousands of businesses in over 100 countries. It has been redesigned for high availability, increased flexibility with implementation, AI integration and greater workflow possibilities. And the developments are ongoing.

We have a dedicated team focused on ThinkAutomation, adding new actions and integrations with every major update. The product has evolved from a simple email to database tool into the powerful and flexible automation platform.