Saving GenTent over $25,000 every year through automation software
ThinkAutomation – GenTent case study
GenTent is one of the market leaders in generator tents. From their base in Southern New Hampshire, they engineer patented solutions that ensure safe portable generator operation in adverse weather conditions.
The company operates across direct-to-consumer, online marketplaces, retail, dealer networks, and OEM partnerships.
Sector: Industrial
Requirement:
GenTent customers were looking to submit their generator makes and models to confirm compatibility before purchase. Ensuring a correct fit reduces returns, protects safety whilst enhancing customer trust and reinforcing the brand’s authority.
This process was initially managed through structured Outlook templates and manual review, but as the process became unsustainable as sales increased significantly.
Solution:
ThinkAutomation was implemented to power this workflow. Customer-submitted data was ingested, validated, standardised, and either auto-approved or routed to customer service when necessary.
ThinkAutomation was a centralised orchestration layer that integrated:
- Marketplace APIs (Amazon, Walmart, TikTok)
- BigCommerce REST APIs
- Warehouse & purchasing management systems
- Accounting platform
- CRM & ticketing system
- ShipStation fulfillment
- Carrier communications
- MySQL database backend
The Challenge
How do you create near real-time synchronisation across otherwise standalone systems, without stacking costly SaaS middleware subscriptions?
Without ThinkAutomation, GenTent estimated it would require:
- $25,000+ annually in additional SaaS subscriptions
- Two additional customer service personnel
- An additional operational/inventory management resource
The Solution
Using ThinkAutomation, GenTent now has a system where orders flow seamlessly into Shipstation and back, with inventory synchronised across channels.
EDI and PDF orders are normalised automatically, with freight optimisation replacing manual spreadsheets.
ThinkAutomation serves as a multi-system replacement, evolving GenTent’s overall customer strategy.
Parker Software worked closely with GenTent, providing regular and responsive support plus direct access to our team of knowledgeable engineers. In multiple cases, new features were implemented quickly, allowing GenTent’s systems to evolve seamlessly.
The Results
- No stock outages for years
- Elimination of spreadsheet-driven operations
- $25,000+ annual SaaS cost avoidance
- Avoidance of multiple additional hires
- Advanced freight and landed cost intelligence
- Relationship-driven customer experience at scale
With the introduction of OptimaGPT, GenTent is now embedding secure AI agents directly into operational workflows – transforming automation into predictive, margin-aware decision infrastructure.
Conclusion
Using automated software dramatically improved response time, accuracy, and scalability – and has now become the catalyst for a broader transformation of GenTent’s operations.
GenTent operates with enterprise-grade operational intelligence while maintaining the agility of a focused innovation company.
ThinkAutomation laid the infrastructure with OptimaGPT augmenting it with embedded intelligence. Together, they have transformed operational complexity into strategic advantage.
ThinkAutomation changed how GenTent deploys human capital.
Instead of pushing orders through systems, employees now focus on:
- Innovation
- Customer experience
- Strategic sourcing
- Competitive positioning
The time savings so far in using ThinkAutomation have been considerable. We’re just scratching the surface of the potential efficiencies the product can provide an enterprise of our size.
ThinkAutomation gives us a significant advantage over our competitors.
ThinkAutomation provides a simple solution to often complex administrative systems.
Simply put, ThinkAutomation is strategic to my company’s operations
It is the glue between all of our disparate software elements, acting kind of like Zapier on steroids.
Since ThinkAutomation doesn’t require a genius programmer, we save a huge amount of cost and get things done for clients quicker. If we have a problem, ThinkAutomation support has always been great. Even suggestions for feature improvements receive a response. our experience has been great.”
Within 30 days, it became obvious this software would be ideal for improving the efficiency of locate requests in Bozeman. The learning curve wasn’t too steep and we were able to get workflows working right away with the help of the user guides provided.
Find out more about ThinkAutomation’s capabilities to transform your business, by requesting a free trial today. Alternatively, contact us, to speak to our team of specialist.