Always ahead of the herd – EweMove

While many sheep are content following the herd, EweMove estate agents wanted to distinguish itself from the flock of estate agents on the high street. Its use of technology, with the help of ThinkAutomation, allows it to do just that.

EweMove uses ThinkAutomation to automate property lead processing and report generation across its growing estate agency network. ThinkAutomation connects EweMove’s website, cloud database and external property reporting systems, automatically capturing customer enquiries, processing lead data and delivering completed valuation reports to customers and agents.

By automating repetitive administration around new property enquiries, EweMove’s agents can spend more time working with customers and progressing property sales rather than manually transferring data and monitoring separate systems.

Sector: Real estate

Requirement: An automation solution that could support bespoke needs, rather than forcing the company to change their procedures to match the solution

Solution: A custom ThinkAutomation deployment incorporating web lead processing and property report generation

The challenge

EweMove was receiving sales leads through its website but couldn’t automatically transfer the submitted information into its database. ThinkAutomation’s web form automation capabilities provided a way to capture incoming lead information and trigger the appropriate automated process without requiring agents to manually re-enter the data.

The company had already built a fantastic database solution, hosted in the cloud, which managed the majority of processes. However, there were gaps that prevented agents from providing the best service possible. These breaks also meant many agents spent more time than necessary completing menial tasks, rather than finalising a sale for a client.

The solution

ThinkAutomation helps EweMove bring efficiencies to some of the important processes that generate business leads. Initially, the team used ThinkAutomation for its email to database function. This simple workflow fills EweMove’s admin gaps and reduces routine administration. However, more sophisticated processes have also been implemented over time.

For example, ThinkAutomation allows the creation of substantial home reports, with less admin work for agents. ThinkAutomation fully integrates with EweMove’s website and database. It captures customer details and triggers the process for a Home Track report. (A comprehensive home valuation report that is supplied by the top 20 banking institutions.)

Then, ThinkAutomation automatically returns to the Home Track system 15 minutes later to check whether the report is complete. If it is, the report is captured and sent directly to the customer and relevant property agent. If not, it triggers a second timer for the system to be checked again five minutes later.

So, ThinkAutomation helps potential customers receive thorough and accurate property valuation reports as soon as they are available. Agent teams don’t need to manually enter customer information, monitor the Home Track system for the report to appear or even draft an email to the client with the document attached. ThinkAutomation handles all that – quietly and automatically.

By connecting EweMove’s existing systems rather than replacing them, ThinkAutomation removed several repetitive administrative tasks from the property enquiry process. Leads could be processed faster, reports delivered automatically and agents freed from manually transferring information or monitoring external systems.