Write for us at ThinkAutomation

Contributor guidelines


We love delivering quality content. Our goal is a blog rich in knowledge for our readers to access and action. So, if you have an idea for us, here’s how to turn it into a published ThinkAutomation article.


1. Identify a relevant topic to write about

ThinkAutomation is a sophisticated business process automation platform designed for open-ended orchestration. Your article, then, should be relevant to our tech space.

A good place to start is to look through our blog to see the breadth and depth of topics covered. As you’ll see, topics of interest include:

  • Business automation in all its forms – BPA, RPA, AI, hyperautomation, etc
  • “Explain like I’m five” overviews of complex tech niches that overlap AI / automation
  • Think pieces on the future of work, particularly as it pertains to the shift to automate labour
  • Deep dives into automation-adjacent business technologies and their history
  • Productivity advice directly tied to implementing workplace automation technology
  • Interesting perspectives on the ethics of automation and AI adoption
  • AI news and views, with a view to its impact on the modern workplace
  • Broader business news and views, once more with a view to the increasingly automated office

2. Write your article according to our guidelines

Once you’ve identified a relevant topic, the article you produce will need to meet our publishing standards. This means that your article should be:

  • High-quality
  • Submit proof-read, polished work that you’re proud to put your name to. We expect to do a little tuning to suit our tone of voice, but we won’t accept poorly edited work that needs heavy correction.

  • Engaging
  • As well as being technically correct, your article should be engaging to read. Stick to broad best practices for web writing. Concise sentences, brief paragraphs, clear headings, and a compelling introduction and conclusion will all help here.

  • Helpful
  • We don’t want fluff pieces. Rather, we’re looking for impactful articles that provide advice, actionable information, or unique perspectives on oversaturated topics.

  • Detailed
  • Aim for a minimum of 500 words for simple “ELI5” tech overviews. For all other articles, the 800-1200 word mark is advisable. We can be flexible if the article is a quality piece, but your article must show adequate insight and detail.

  • Non-promotional
  • We’re looking for editorials, not thinly veiled advertorials. So, no spammy or irrelevant links. No promotions of other products and services. And no affiliation to any of our competitors in the technology space, either, please.

  • Original
  • We’ll automatically reject copied or rehashed content. ThinkAutomation should be the first website to feature your article. You may, however, reshare your article elsewhere at a later date – provided you link back to the original post on ThinkAutomation.

  • New
  • Please make sure the article you’re submitting isn’t a topic we’ve already covered on the ThinkAutomation blog. We want something we haven’t seen before. You can use our blog search function to check if your topic is a new one.

  • SEO-ready
  • Ideally, you’ll have identified a chosen keyword for your article, and included it in your title and headings. However, it’s worth noting that the quality of the article is more important to us than SEO. We can set a suitable keyword in-house if needed. (And if your article is useful.)

3. Get your assets in order

  • Citations
  • You should cite any statistics and quotes you use in the article. It’s also a good idea to link to any external research you’ve referenced where relevant.

  • Personal links
  • We’ll allow a total of 3 links to your own website content within the article – provided they are useful, relevant, and add value to the topic in discussion. (Not an obvious attempt to fudge in keywords.) Any irrelevant links will be removed.

  • Author information
  • Please include a short (2-3 sentence) author bio at the end of the article. We’ll also link to your company in the bio section as standard. If you’d like us to include a headshot and company logo, please send those over too. (Note that logos will need a transparent background.)

  • Media
  • You may wish to use value-added supporting media in your article – embedded tweets, images, graphs, YouTube videos, etc. If that’s the case, please link to any media you wish to include in your article. Again, we ask that you only do so where useful and relevant to save everyone time.

4. Pitch us with the finished piece

With your article primed to pitch, you should now send us the finished piece for review. To do so, you’ll need to:

  • Address your email to marketing@parkersoftware.com
  • Include your proposed article title in the email subject line
  • Provide a brief summary of your article, what it’s about, and why it’s relevant to our readers
  • Attach your submission as a Word or Google document
  • If you’re also sending images, attach those too and cite the source where needed

5. Approval or disapproval

Please give us a week to review submissions. We’ll get back to you within 7 working days to let you know if your article will be published.

If we pass up on your article, we’ll explain why. If we approve your article, we’ll schedule the post and give you a publication date. Please note that the final published piece will be subject to in-house editing.

6. Share and enjoy

Once posted, we invite you to share your article via social media. We’ll be doing the same. In fact, your published article will benefit from:

  • Featuring on a site with 30,000 visits per month
  • Posts to an audience of over 150,000 total social followers
  • Four company links on a 15-year-old established business website with a domain authority of 34
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