The fishing rod, not the fish



Give a man a fish and he’ll eat for a day. Teach a man to fish, and he’ll eat for a lifetime.

In our daily working lives, we interact with a wide variety of software solutions. Each of them solves a problem or provides a function that makes life a little bit easier, or service a little bit better. And these software programs are great at solving the specific problem they’re created to handle.

They are the proverbial fish — they sate your business’s hunger by filling the need for a given function. But sometimes, it’s better to have the fishing rod, not the fish. Sometimes in business technology, having tools is more empowering than having a finished, non-configurable offering.

One such example is business process automation software.


The proverbial fish

Most software products help you solve one problem exceptionally well. They have an abundance of helpful features, all geared towards making one part of your service, daily life or business run smoothly. These are the proverbial ‘fish’ of the tech industry.

In short, you have a problem, and you have a solution for it. You’re hungry, and you have a fish to sate that hunger. And that’s super useful. But what happens when a new problem arises, or a new function is needed? You need to find another fish to feed it.  


The proverbial fishing rod

Many of your daily workplace issues are best served by buying the ‘fish’ – getting an end result right away. But there are some instances where having the ability to design your own solution yourself becomes invaluable.

Say, for instance, the problem in question is variable. Or say you have a multitude of problems which don’t necessarily overlap. One size fish does not fit all, and you need something more versatile. You need the fishing rod, not the fish.

‘Fishing rod’ solutions, then, are those that empower you to solve problems yourself and create functions as needed.


Automation: the fishing rod, not the fish

Business process automation software is a great example of a proverbial fishing rod. It doesn’t come to you with the result right away. Instead, it provides the set up for you to engineer your own results, the way you want them.

With an automation tool, you can make your own solution to sate a daily pain point. For example, if you’re spending too much time on manual data entry, you can use your automation software to ease the load. That is, you can set up your own rules to automate the parsing, extraction and recording of data, specific to your needs.

You can use your automation tool to create the workflows and processes that are most beneficial to your teams. It can help everyone — whether they’re in finance, marketing, sales, or IT.

For example, you can set it to help you manage your emails. You can tell it to convert documents or run encryption to improve security. You can even set it to help you monitor social media. If you can think it, you can probably automate it.

Having the fishing rod, not the fish with automation means that you can tailor the results and functions of the software to your needs and preferences. You can solve problems and pain points as and when needed.


Teach a person to automate

So, how exactly can you do this?

Automation software works on a rule-based system. So, you build your workflows and automate your tedious processes by creating pre-set rules for the software to follow.

These rules assume an ‘if statement’ format. You outline a trigger by using ‘if’. Then, you outline the action, telling the computer what to do. (If this happens, then run that action.) In this way, you can automate everything from simple actions to multi-tiered workflows.


The fishing rod, not the fish

In the words of Yanni: “I don’t want problems solved for me. I want the fishing rod, not the fish.”

And that’s exactly what ThinkAutomation gives you. Indeed, its different integrations and action combinations mean you can automate many thousands of processes. So, you’re not getting a simple, pre-caught ‘fish’. You’re getting the rod – plus all the high-end fishing gear you could need – to feed your business for a lifetime.

Try it now with a 30-day free trial.