Social media automation: five ways automation can boost your social media strategy



You look at other brands excelling on social media, and you think, how are they doing it? Well, social media automation might be the answer.

Seizing the opportunity of social media is often easier said than done. You have messages, mentions, comments, complaints, content and conversation to manage. It’s a lot to handle, and without help, you can miss out.

So, how can automation software provide that helping hand? Here are five ways that you can use automation to boost your social media strategy.


1.    Expand your view

Up to 96% of consumers talking about a brand on social media do so outside of the brand’s official channels. This broad feedback scattering can make it difficult for brands to make use of the insight.

Automation software removes this difficulty. Social media automation can expand your view beyond the border of your channels. You can use it as a 24/7/365 monitoring tool, tracking everything from brand mentions, to product names, to competitors, or any keyword that matters to your business.

Automation can then parse all this data and sort it into spreadsheets for you. So, you get a better view of what your audience is saying – without any manual searching.


2.    Sentiment analysis

With sentiment analysis, automation software can then highlight the mood behind all those messages surrounding your brand.

The uses of sentiment analysis in social media automation are plentiful. Wide-scale sentiment reports look at every message as part of a whole. With them, you can gain insight into your brand perception and customer satisfaction. Or, for example, consumer feelings towards your competitors and points of business interest.

On a smaller scale, sentiment analysis provides a trigger on a customer by customer basis. Each tweet, comment and mention get a sentiment score. So, you can set actions based on the customer’s analysis result.


3.    Receive alerts

Social media automation can do more than provide insights. It can also react to the incoming data. One such reaction, for example, is generating alerts. Through an email, text, IM or call, automation bridges the gap between issues and awareness.

Using IF rules, you can set automation software to alert you if something noteworthy happens on your social channels. For example, unusual activity levels, specific product mentions, or a significant drop in sentiment scores. So, if a potential social media issue arises you can react before it escalates.


4.    Customer service

63% of customers expect customer service via social media channels. But the public nature of social media can make this risky. Allowing upset customers to go unanswered can cause some serious brand damage.

With social media automation, this is avoidable. The handy tool can parse your channels, turning adverse content into priority tickets. So, you know that every complaint gets an answer.


5.    Trigger and schedule posts

Automation also enables you to schedule Facebook, Twitter and LinkedIn posts. Simply tell the tool what to post, where to post it, and when. This is useful for the times you’re away, the office is closed, or you want to address an audience in a different time-zone.

As well as scheduling posts, social media automation can send automatic replies or updates to your audience. So, automatic posts can trigger in response to key business events. For example, website downtime, a business milestone, or newly available content.


Social media automation, and so much more

Social media doesn’t have to be unruly or cumbersome to manage. With automation software, you get more insight and a more interactive social presence.

And the best part? Social media uses only scratch the surface of the benefits business process automation offers.

So, want to add automation to your social strategy? Give it a try, with a 30-day free trial of ThinkAutomation.